Thursday, 28 April 2011

Vivid fashion unfurls in Hindi films in 2010

It was a very fashionable year for the Hindi film industry which witnessed the unfurling of vivacious fashion statements in its several flicks.

As January began with "Pyaar Impossible" and its sensuous thigh-length shorts or skirts, the year ended with layered gowns in the November-release "Guzarish."

The year which experienced a pandora box of styling also produced India's first truly fashion flick in the form of Sonam Kapoor-starrer "Aisha."

Aisha's stylist Pernia Qureshi and costume designer Kunal Rawal have created a whole new aesthetics for the film.

They not only managed to give an opulent look to the characters, but have also fleshed out characters evidently through their dressing styles.

Be it the lavishness of Sonam Kapoor, simplicity of debutante Amrita Puri or the flamboyance of Ira Dubey, the stylists have successfully flourished each character with its own fashion statement, which forms the oomph factor of Anil Kapoor's rom-com.

"I am really happy with the way Sonam Kapoor has dressed up in 'Aisha'. She has tried to grab the look of Julia Roberts in 'Pretty Woman.'

"If all the Hindi films start carrying such a fashion statement, which also goes parallel to their character, it would be really good for the hindi film industry," says fashion designer Renu Tandon.

Calling Aisha, a truly fashion-centric movie, designer Alpana Mittal says, "Aisha is the real time reflection of the city fashion. It has fluttered a fashion statement of modern times, something that everybody is wearing today. The styling of the film is totally with the time."

From sizzling Vidya Balan's somber look in "Ishqiya" in her three-fourth sleeves, deep U-neck blouses and front-draped vibrant colored sarees to the 80s full-sleeves, puffed shirts of Aishwarya Rai paired with bell-bottom pants and skinny short skirts, the year gave B-town several fashion statements that created a niche among the viewers.

Costume designer Payal Saluja has portrayed Vidya Balan in a simple yet sexy look with the use of printed sarees in light pastels and bright colours.

With a minimal make-up, use of very simple and sober accessories - just a nose stud and a pair of round ear dangling or hoops along with coloured glass bangles to give touch-ups to the charm of a village woman - have given enough space to the audiences to focus more on the characters and still take home a fashion statement from the movie.

"Vidya Balan's look in Ishqiya is more of an Indian traditional look, but what Sonam has carried in Aisha is the fashion statement at Hollywood level. There can be no comparison, but both the style patterns were truly fantastic," says Tandon. .

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